That is an interesting targeting. While looking for a russian potential partner company, i got into their website. The target strategy is really unique as i had never met before the "Dear Something" tackle in the "about us" column, but they go even further: "Dear Sirs!!"
All right..i got it, over 90% of the professionals in the industry are male. So what it is then? "Smart" targeting or just idiot copywriter?
1 comment:
No. They are just russians.
And that is them society.
Around men.
C.
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