Tuesday, January 27, 2009

It's a men's world?

That is an interesting targeting. While looking for a russian potential partner company, i got into their website. The target strategy is really unique as i had never met before the "Dear Something" tackle in the "about us" column, but they go even further: "Dear Sirs!!"

All right..i got it, over 90% of the professionals in the industry are male. So what it is then? "Smart" targeting or just idiot copywriter?

1 comment:

Anonymous said...

No. They are just russians.
And that is them society.
Around men.